Finding the best branded imitation jewellery in Kerala is a great investment for your wardrobe, but maintaining that “just-bought” glow requires a bit of science and care. Whether you own ISO certified jewellery or premium gold-plated pieces, the way you handle them determines their lifespan.
If you want your long lasting imitation jewellery to stay radiant for years, follow these five simple maintenance tips.
1. The “Last On, First Off” Rule
Chemicals found in everyday products are the biggest enemies of gold plating. Perfumes, hairsprays, lotions, and makeup contain substances that can cause the gold layer to tarnish or wear off prematurely.
- The Tip: Always put your jewellery on after you have applied your makeup and perfume. When you get home, take your jewellery off first before starting your skincare routine.
2. Keep it Dry and Sweat-Free
Moisture and the acids found in human sweat can lead to oxidation, which dulls the shine of even the highest quality pieces.
- The Tip: Avoid wearing your gold-plated necklaces or bangles while exercising, cooking in a steamy kitchen, or swimming. Chlorine in pools and salt in seawater can permanently damage the plating.
3. Clean Gently After Every Use
Even the best branded imitation jewellery in Kerala can lose its luster if dust and skin oils accumulate on the surface. These particles can slowly eat away at the gold layer over time.
- The Tip: After taking off your jewellery, gently wipe it with a soft microfiber cloth. Never use harsh scrubbing brushes or abrasive cleaners, as these can scratch the delicate gold surface.
4. Store Pieces Separately to Ensure Durability
To ensure you have truly long lasting imitation jewellery, you must prevent friction. When different metals rub against each other, they cause tiny scratches that lead to flaking.
- The Tip: Store each piece in an individual zip-lock bag or a soft cloth pouch. Squeezing the air out before sealing helps prevent oxidation. Avoid cardboard boxes, as they often contain sulfur which speeds up tarnishing.
5. Invest in Quality: ISO Certified Jewellery
The secret to longevity often starts at the time of purchase. ISO certified jewellery ensures that the manufacturing process follows strict quality standards, meaning the plating is thicker and more resistant to wear than local, unbranded alternatives.
- The Tip: If you notice your jewellery needs a deeper clean, use only a drop of mild, fragrance-free liquid soap mixed with warm water. Soak for a few minutes, rinse, and pat dry immediately. Never leave them damp!
Conclusion
By following these simple steps, your premium rolled gold jewellery will stay radiant for a very long time. Quality matters, but consistent care defines how long that quality lasts.
Looking for the best branded imitation jewellery in Kerala? Explore our ISO certified collections here — we specialize in long lasting imitation jewellery designed to give you an authentic gold look with superior durability.


Set of Bangles
Set of Bangles